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L’Oréal Professionnel, under L’Oréal Professional Products Division, is a dynamic brand, consistently setting new benchmarks in the salon professional industry since 1909. It offers a wide range of hair products developed exclusively for salon professionals with their unique expertise. They are sold to consumers through hair salons, where hairdressers are able to advise consumers on the use of these professional products.
Being present in the salons of the world’s greatest hairdressers, its range of hair color, texture, hair care and styling products are widely used by professional hairdressers. L’Oréal Professionnel invites hairdressers from around the world to Dream, Excel and Succeed Together.
Each season, L’Oréal Professionnel is also at the forefront of the fashion industry, bringing the latest beauty trends hot off the catwalks to its salon partners with two seasonal Color Collections a year, Spring Summer and Autumn Winter. These collections are always researched and developed in line with current fashion trends.
L’Oréal Professionnel is dedicated to serving hairdressers and salon owners with the most advanced education and training in both technique and management. Integrating the latest consumer trends and emerging needs of women and men worldwide, and working with the best hairdressers around the world, L’Oréal Professionnel also develops products and services, as well as communication tools to ensure the success of its partner salons.
In 2008, L’Oréal Professionnel looks to its origins in Paris, France, with the launch of French Art of Hair to bring to hairdressers the savoir-faire of French coiffure (hairdressing), rooted in its belief “All Different: Each Unique,” where products are developed constantly to provide every woman’s individual and unique specific needs.
SHOW INFORMATION:
NOUVEAU COUTURE | COIFFURE MODERNE
brought to you by L'ORÉAL PROFESSIONNEL
The Collection by THOMAS WEE
Hair Designs by SHUNJI MATSUO
1 April, 8:00pm
Tent@Orchard, Ngee Ann City
By invitation only |
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